Tools and technology

Eficiens is committed to provide expertise on leading web analytics tools or technology. This allows us to better suit your needs.

Heatmaps

In addition to Google Analytics, on which we received an official certification from Google, we are working on most of the leading technologies on the market. For instance: Omniture, Webtrends, Nedstat and AT Internet.

Cartes de chaleur (heatmap)

It is sometimes necessary to record eye movement or mouse pointer to provide a better analysis. In those situations we use eye-tracking and mouse-tracking tools such as Tobii Eye Tracking and Crazy Egg.

Form analysis

Forms are an important milestone on the path to conversion. To study visitors’ behavior on specific forms, we use the following tools: Formalive and Clicktale.