Modern and competitive tools

In 10 years, the Internet has totally revolutionised the world of advertising for one simple reason: it’s all about tracking and measuring !
 
Unlike other media (TV, radio, press, poster campaigns, etc.), the Internet allows you to continually measure and analyse the relevance of your campaigns - at every level: audience, behaviour, ROI, comparative effectiveness of different media, etc.
 
Eficiens sets store by the use of the best technologies to enable campaign management and follow-up.
 

Eficiens and Google Analytics

Custom services

• Audit of needs analysis and tracking recommendations.
• Mail or telephone support, with a 3-hour reply commitment depending on issues.
• On-site training tailored to your needs (Google Analytics’ account set-up, follow-up of Google Adwords or other media campaigns, Advanced filters, goals follow-up, e-commerce …)

A performance-based expertise

• 2 years’ experience in consulting and implementation.
• Campaign measurement and optimisation.
• Weekly reporting.
• A dedicated team at your service.
  

 

Eficiens and Google Adwords

A simple and efficient methodology

• 5 years’ experience
• A daily follow-up of your campaigns.
• Google Qualified Professional Certification, proof of expertise and quality in sponsored links and web campaign management on Google.

Tracking is a focus point at Eficiens, together with the use of the best Web analytics solutions available to date and best suited to your needs. Tailor-made solutions answering specific queries and needs can be developped in-house.

This technical expertise is the key to controled campaigns with daily follow-up for a stronger efficiency and optimised ROI.