Eficiens was created in 2003 by Francis Mahut and Emmanuelle Eymard, both of whom have backgrounds in the world of IT and multimedia. Eficiens is a team of 10 people organised around 3 main areas : Campaign management, Analytics & Statistics, Accountancy & Finance.
The founders
Emmanuelle Eymard, associate director
Emmanuelle brings Eficiens her international vision and leads team management.
From Cambridge University Press’ International rights department in 1995 to multimedia international sales at Dorling Kindersley
(leading illustrated reference publisher) from 1996 to 2000, she held sales functions across Europe. Composed and a thorough thinker,
Emmanuelle offers structure and quality to Eficiens projects overall.
Francis Mahut, associate director
Francis puts seventeen years’ experience at industry & agency level at Eficiens’ clients disposal.
Further to a business education, Francis first worked in IT channel (Allium) then at Hewlett Packard’s.
Then, as a co-founder of a consulting agency and now with Eficiens, Francis satisfies his passion for new technologies and the Internet.
"Web enthusiast" from the start, he knows how to analyse your requests with attention and deliver
most efficient and relevant recommendations.
Campaign management
Julie,
Senior Web Marketer.
Multilingual, Julie manages international campaign for our biggest clients.
Amélie,
Web marketer.
With her strategic e-business marketing diploma in hand, Amélie has a passion for web marketing and particularly sets store by Google campaign optimisation strategies.
Clothilde,
Web marketer.
Qualified in international industrial marketing, Clothilde strongly contributes to Eficiens media buying activity for our customers display campaigns. She also manages search campaigns and enjoys applying her knowledge of SEO and ergonomics.
Analytics and conversion
Serge,
Web Analytics Director
Further to HEC Paris education and over 10 years experience of the web, Serge has a passion for web analytics and is the proud author of a reference book on conversion (« Améliorer ses taux de conversion web », Eyrolles Editions). All our clients benefit from his expertise in landing page and website optimisation.
Trang,
Marketing Assistant.
Trang coordinates and produces campaign dashboards, the
heart of ROI tracking and optimisation.
Web design and development
Aurelie,
Technical Director
With more than 7 years experience in web development and with the prestigious Gobelins school multimedia diploma in hand, Aurélie analyses and advises our customers to swiftly implement most efficient and innovative technical solutions.
Laurence,
Web marketing coordinator
After 5 years web marketing experience at Eficiens, Laurence has taken over overall web design and development coordination since early 2010.
Guillaume,
Web designer
Currently part-time student at the Gobelins school in Annecy, Guillaume is bringing new blood and ideas to the web design team. Particularly proficient in video editing, he strongly contributes to YouTube and buzz campaigns.
Accountancy and Financ
Frida,
Accountant
Frida is responsible for Eficiens’ daily accountancy management and monitor key financial documents.
Katia,
Administrative and Financial executive
A real multi-tasker, Katia follows campaign invoicing issues and
deals with media on the admin side for a strict follow-up of our clients’ budgets.